{"id":85611,"date":"2026-05-23T04:58:05","date_gmt":"2026-05-23T08:58:05","guid":{"rendered":"https:\/\/autosector.com\/?p=85611"},"modified":"2026-05-23T04:58:05","modified_gmt":"2026-05-23T08:58:05","slug":"bmw-considering-standalone-alpina-stores","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=85611","title":{"rendered":"BMW Is Considering Exclusive ALPINA Stores As Brand Expands"},"content":{"rendered":"<section class=\"post-summary-wrap\">\n<h3 class=\"post-summary-title\">Article Summary<\/h3>\n<ul class=\"post-summary-list\">\n<li>BMW\u2019s Head of Design for Upper Mid-Size, Luxury Class, and ALPINA, Maximilian Missoni, explains how ALPINA will sell cars as a BMW-owned luxury brand.<\/li>\n<li>ALPINAs will be more customizable than BMW models but not completely bespoke as a Rolls-Royce.<\/li>\n<li>ALPINA&#8217;s first model in the BMW era launches next year. It will be an upscale 7 Series G70 with exclusive details inside and out.<\/li>\n<\/ul>\n<\/section>\n<p>The Vision BMW ALPINA is a stunning 2+2 coupe with V8 power and a sumptuous interior. There\u2019s just one problem: it\u2019s not going into production. Since it\u2019s based on the now-discontinued 8 Series Gran Coupe, the company would have to start from scratch with a different donor vehicle. In the meantime, the first model you\u2019ll actually be able to buy arrives next year as a more upscale version of the 7 Series facelift.<\/p>\n<p>BMW has already said it will build ALPINAs at <a href=\"https:\/\/www.bmwblog.com\/2026\/02\/13\/bmw-upgrades-factories-build-future-alpina-cars\/\">existing factories that are being upgraded<\/a> to handle the added complexity required for higher-end products. Expect the G72 to be assembled in Dingolfing alongside the regular G70, as the town in southern Bavaria is the only place where the full-size luxury sedan is built. Once the car rolls off the assembly line, you might wonder where it\u2019s headed next.<\/p>\n<p>Predictably, new ALPINAs will be sold through BMW\u2019s existing dealership network, but with a twist. There will be dedicated areas to clearly separate the two brands and better reflect ALPINA\u2019s elevated status in the hierarchy. BMW could even go a step further and establish standalone locations where ALPINAs wouldn\u2019t share a roof with BMWs. Nothing has been decided yet, but it remains a distinct possibility.<\/p>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/vision-bmw-alpina-photos-official-17.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-513747\" title=\"VISION BMW ALPINA PHOTOS OFFICIAL 17\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/vision-bmw-alpina-photos-official-17-830x553.jpg\" alt=\"VISION BMW ALPINA PHOTOS OFFICIAL 17\" width=\"830\" height=\"553\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/vision-bmw-alpina-photos-official-17-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/vision-bmw-alpina-photos-official-17-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/vision-bmw-alpina-photos-official-17-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/vision-bmw-alpina-photos-official-17-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/vision-bmw-alpina-photos-official-17.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<h2>ALPINA Will Have Dedicated Areas Within BMW Dealerships<\/h2>\n<p>In an interview with <em>BMWBLOG<\/em>, BMW\u2019s Head of Design for Upper Mid-Size, Luxury Class, and ALPINA, Maximilian Missoni, revealed the sales strategy for the latest addition to the BMW Group umbrella:<\/p>\n<blockquote readability=\"11\">\n<p>\u201cIn terms of the flagship stores, ALPINA will have locations within dealerships, but there could also be standalone ALPINA locations. That\u2019s not defined. These talks are going on with the markets at the moment. The idea is that definitely those spaces will be clearly ALPINA branded and quite differentiated, and will have dedicated areas for customer interaction for individualization.\u201d<\/p>\n<\/blockquote>\n<p>However, ALPINAs won\u2019t be as customizable as vehicles built by the BMW Group\u2019s flagship brand, <a href=\"https:\/\/www.bmwblog.com\/2026\/05\/16\/rolls-royce-cullinan-different-color-each-brake-caliper\/\">Rolls-Royce<\/a>. Missoni explained that only RR will allow wealthy customers to create a completely bespoke product:<\/p>\n<blockquote readability=\"12\">\n<p>\u201cThe private offices, this is literally coachbuilt design, so you basically sit there and design your own vehicle. I think I wouldn\u2019t go that far with the brand, because that\u2019s where Rolls-Royce starts. But in terms of the unique spaces and the unique experience, that\u2019s definitely something you can expect [from ALPINA].\u201d<\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/vision-bmw-alpina-photos-official-48.jpg\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-513734\" title=\"VISION BMW ALPINA PHOTOS OFFICIAL 48\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/vision-bmw-alpina-photos-official-48-830x553.jpg\" alt=\"VISION BMW ALPINA PHOTOS OFFICIAL 48\" width=\"830\" height=\"553\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/vision-bmw-alpina-photos-official-48-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/vision-bmw-alpina-photos-official-48-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/vision-bmw-alpina-photos-official-48-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/vision-bmw-alpina-photos-official-48-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/vision-bmw-alpina-photos-official-48.jpg 1920w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<h2>ALPINA Fills A Gap Between BMW And Rolls-Royce<\/h2>\n<p>There\u2019s a clear strategy in place for ALPINA, positioning the newcomer above the core BMW brand without entering Rolls-Royce territory. Consequently, don\u2019t expect a V12-powered ALPINA, as the company will likely stick to inline-six and V8 engines. <a href=\"https:\/\/www.bmwblog.com\/2026\/05\/19\/bmw-alpina-electric-cars-2027\/\">Fully electric models are also planned<\/a>, although we wouldn\u2019t be surprised if many customers still prefer those elliptical quad exhausts.<\/p>\n<p>With ALPINA, BMW is taking aim at Mercedes-Maybach, and the 7 Series will therefore target the range-topping S-Class. If rumors about an XB7 successor prove accurate, the next-generation X7 in ALPINA guise will compete with the Maybach GLS. Smaller vehicles could follow, but the strategy is to start at the top and gradually move down the range.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Article Summary BMW\u2019s Head of Design for Upper Mid-Size, Luxury Class, and ALPINA, Maximilian Missoni, explains how ALPINA will sell cars as a BMW-owned luxury brand. ALPINAs will be more customizable than BMW models but not completely bespoke as a Rolls-Royce. ALPINA&#8217;s first model in the BMW era launches next year. It will be an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":85612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-85611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/85611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=85611"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/85611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/85612"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=85611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=85611"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=85611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}