BMW’s “Project i”: How the i3 and i8 Sparked BMW’s EV Future
The “Neue Klasse” secured BMW’s future. From its introduction in 1961 through the early 1970s the company’s road to expansion was paved by Neue Klasse sales. The acquisition of Glas in 1966 eventually enabled BMW to compete with Mercedes Benz as the 5, 6, and 7 series models were built in Dingolfing. Quandt’s hand picked […]
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