How Lexus Nearly Broke BMW — and How BMW Fought Back
BMW sells a lot of cars in the U.S. these days. In fact, at last count, the marque moved 371,346 cars and SUVs last year. It didn’t happen overnight; fifty years ago, BMW of North America’s inaugural year, the brand only sold 19,419 cars. One of the biggest speed bumps on the brand’s journey to […]
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