Industry

Apple CarPlay has been championed as an essential feature for many modern car buyers. A must-have that shapes purchasing decisions and sparks fierce debate online. But according to BMW’s data, the reality looks very different. Stephan Durach, the brand’s Senior Vice President of UI/UX Development, is challenging what he calls the “CarPlay myth,” arguing that […]

Not everything at BMW’s booth in Munich this week is about the iX3 at the IAA Mobility Show. And that’s a good thing—because while the all-electric SUV has dominated the headlines, some fans are eager for a change of pace. BMW delivered with something far more eye-catching than a family crossover: a brand-new M5 Touring.

Screens have quickly become the centerpiece of modern car interiors. As automakers race to add more digital real estate, the conversation is shifting from what’s possible to what’s practical — and, where the line should be drawn between convenience and distraction. For BMW, the next frontier may not be about bigger or brighter displays, but

BMWBLOG made its first trip to Bimmer Invasion Los Angeles this year, and the scale of the event took us by surprise. What started a few years ago as a regional gathering in Orlando has grown into one of the largest BMW community events in the world, now with shows on both coasts. The Los

There’s a common misconception that concept cars always dictate the styling of production models. That’s not entirely true, at least not all the time. In some cases, an automaker finalizes the production design before even showing the concept. BMW introduced the Vision Neue Klasse X more than a year ago, but that doesn’t mean the

We might have given you the impression that BMW’s stand at the IAA Mobility Show is all about the iX3. While the new electric crossover certainly takes center stage, there are plenty of other cars worth checking out. If you’re in Munich this week, the X3 is also on display, showing off a relatively rare

Sep 8, 2025 4:25 PM EDT Tesla is no longer the unstoppable force it once was in the American EV market. The company, which used to dominate more than 80% of sales, has now fallen to 38% in August, according to Cox Automotive figures reported by Reuters. It’s the first time Tesla has dipped below

Sep 8, 2025 3:45 PM EDT Two years after stunning Monterey with the Lanzador concept, Lamborghini still hasn’t chosen what form the production car will take. Originally billed as the brand’s first pure EV, the 2+2 grand tourer may instead debut as a plug-in hybrid, depending on how the market evolves. Chief Technology Officer Rouven

Sep 8, 2025 3:00 PM EDT Audi will become the first Volkswagen Group brand to deploy vehicles built entirely on Rivian’s software architecture, with new-generation electric vehicles set to debut from 2028 onwards. The move follows VW Group’s $5.8 billion investment in the American EV startup last year. Source: Audi Why Audi Gets First Access