Industry

There’s a solid chance that the first thing that jumps to mind when you say “Mercedes-Benz S-Class” is the BMW 7 Series, and vice versa. Since it’s arguably the two brands’ most iconic rivalry, it makes perfect sense. The newest installment in the rivalry comes by way of the 2027 Mercedes-Benz S-Class. It receives a […]

Traditional auto shows may be past their prime, but a handful remain relevant even in 2026. The Paris Motor Show is among the oldest in the industry, having held its first edition back in 1898. The BMW Group is among the first automakers to confirm its attendance at the 91st edition, which will take place

It must’ve been a tough day at the office for those tasked with picking the colors for six brand-new M5s. Two sedans and four wagons have joined the press fleet, and it’s nearly impossible to choose a favorite. We’re told the goal was to select paint finishes that blend retro flair with modern appeal. For

Two decades after BMW introduced the 1 Series into the compact premium segment, the Munich automaker launched the fourth generation in summer 2024. The F70 M135 xDrive—the range-topping variant with 300 horsepower—has now caught the attention of Swiss tuning specialist dAHLer Competition Line, which has developed a comprehensive upgrade package targeting both performance and aesthetics.

A BMW Z1 has arrived at Spokane BMW, an unusual occurrence that speaks to broader questions about how modern dealerships engage with automotive history. The Z1 represents a moment in BMW’s past worth examining. Conceived in the mid-1980s by BMW Technik GmbH as an engineering experiment rather than a traditional production vehicle, the Z1 debuted

Looks can be deceiving because this is no ordinary facelift for the S-Class. Mercedes has changed more than half of its flagship model by updating or replacing around 2,700 parts. This is by far the most extensive mid-cycle update the full-size luxury sedan has ever received. You wouldn’t necessarily tell at first glance, as the

This year marks the 140th birthday of BMW’s iconic rival, Mercedes-Benz. It’s a milestones that forces even die-hard BMW loyalists to pause and acknowledge the scale of history involved. Love them or loathe them, you’ve got to admire the fact that Mercedes practically invented the car. No automaker would be where they are today without

There was a lot to unpack yesterday when BMW rolled out a series of spring updates in Europe. We’ll admit that changes to the 1 Series and 2 Series Gran Coupe almost flew under the radar. However, there are a few tweaks worth noting. As with all models built from February onward, the F70 and

BMW leaves no stone unturned when it comes to expanding its list of optional goodies. “Variety is the spice of life” seems to be the current motto in Munich, as the number of extras keeps growing. For the 4 Series, customers can now add carbon fiber mirror caps to even the regular models. In other

MINI USA has expanded its John Cooper Works accessories offerings to include port installation, allowing customers to receive vehicles equipped with performance-focused upgrades directly from the shipping port rather than through dealer installation after delivery. The expansion makes 14 JCW accessories available through the Port-Installation Program, with factory-approved components fully integrated into the vehicle build