Toronto, ON – February 5, 2026 – Plug’n Drive welcomes the federal government’s new National Auto Strategy announcement, especially the reinstatement of purchase incentives for battery-electric vehicles (BEV) and plug-in hybrid electric vehicles (PHEV) through the EV Affordability Program, as well as expanded investments in the national EV charging network. These measures address two of the most significant barriers Canadians face when considering electric vehicles – upfront vehicle purchase costs and access to convenient, reliable public charging.
As a national organization dedicated to building awareness, understanding, and confidence in electric vehicles through education and hands-on experience, Plug’n Drive sees EV affordability and accessible EV charging infrastructure as essential to helping Canadians make informed transportation choices. These investments support Plug’n Drive’s real-world learnings and engagement that move consumers from EV interest to EV adoption.
We are optimistic about the government’s introduction of stronger greenhouse gas emissions standards to guide the transition to lower-emission transportation – putting Canada on the path to achieve a goal of 75% EV sales by 2035 and 90% EV sales by 2040, to reduce Canada’s carbon footprint and secure its leadership in clean energy. We anticipate clear, predictable, and outcome-focused policies that will play an important role in supporting long-term planning, consumer confidence, industry certainty, and sustained progress toward emissions reduction goals.
As Plug’n Drive marks its 15th anniversary, we remain focused on collaborating with governments, automakers, industry partners, and communities to advance EV awareness and education, provide hands-on experiences, and help Canadians confidently navigate the transition to electric mobility.
About Plug’n Drive
Plug’n Drive is a not-for-profit organization accelerating EV adoption in Canada to maximize the environmental and economic benefits of an electrified transportation sector. Our vision is to help Canada achieve its goal of 100% electric vehicle sales by 2035 or earlier. This year, we are proud to celebrate our 15th anniversary.
Since 2011, we have made incredible strides in our mission through a variety of consumer education programs, including the launch of the world’s first Electric Vehicle Discovery Centre (EVDC) in Toronto, the Electric Vehicle Roadshow event series as well as the Mobile EV Education Trailer (MEET). We also deliver EV test-drive experiences at major auto shows across Canada, helping thousands of drivers get behind the wheel each year.
Opportunities are emerging across Canada to experience EV test drives through the EVs are for Everyone Cross-Canada Tour. Visit the Tour page regularly for the latest locations and updates.
Our corporate partnerships include EV auto manufacturers, utilities, EV charger manufacturers, and others. For more information about Plug’n Drive’s programs, services, and events, visit plugndrive.ca and sign up for our newsletter. Join our community on Facebook, Twitter, Instagram and LinkedIn.
Interested in taking an EV test drive? Book your appointment.
If you are interested in an interview, please reach out via the contact information below.
Alan Downward
Communications Advisor, Plug’n Drive
Email: alan@plugndrive.ca
Phone: 647-449-9715